- Live Videos
Live Video is a live video broadcast, which is in real time or at a useful time, video is taken at the same time as live broadcast both on television and on social media.
Prepare your best live video to grab the attention of social media users. There are interesting facts related to live videos, namely:
- 81% of internet users watched more live video in 2016 than in 2015.
- Live video market share has a CAGR of 18.3%.
- Live streaming revenue will reach $70.05 billion by 2021.
- 90% of viewers claim that video quality is the most important factor in live videos.
Viewers who watch ads on Live Video have a growth rate of 113% year over year.
2. Social Media Influencer Marketing
Influencer is a term nowadays to describe a person who has a big influence on social media, as can be seen from the large number of followers on social media including fans.
You can reap tantalizing results, and evidenced by the data below:
- 71% of consumers tend to make purchases based on referrals from social media.
- This method has a return on investment of 11 times higher than traditional digital marketing.
- 94% of marketers report positive results through influencer marketing.
3. Visual Content
Prepare the best visual content to market your products and services to attract potential customers on social media. Here are things you need to know about visual content:
- 74% of marketers use visual content in marketing on social media.
- People follow instructions 323% better if the instructions are made in the form of illustrations.
- Society retains 65% of information from visual content.
4. Content Personalization
Improve your social media analytics results with more personalized content, because:
- 74% of consumers feel frustrated when they receive content that does not meet their needs and desires.
- 67% of consumers will leave a website asking for donations to a political party they don’t like.
- 57% of consumers will leave the website if they are married and see an ad for a dating service.
5. Strict Security Aspect
If you are developing a web or already have one, then make sure the security level is very tight on your website and convince and prove your web visitors that your website is safe. Did you know that:
- 94% of internet users in the United States are afraid of hackers.
- 17% of users believe that personal information is safe online
- 89% of internet users in the UK are very concerned about privacy online
- 77% of consumers are willing to provide their personal information as long as they are told what the information is used for.
- 57% of users are willing to share their personal information if it is of benefit to them.
Business accounts on social media are often the target of hackers
6.Virtual Assistant
Virtual assistants are assistants in the form of bots or tools that can help your work, and can even replace work that is usually done by humans.
Using virtual assistants could save up to $8 billion in costs by 2022
- 27% of consumers are unsure whether the customer service they interact with is a real human or a chatbot.
- 85% of all customer service interactions in 2020 will use chatbots.
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